PACKAGING & MERCHANDISING DESIGN - PROJECT 2

                                   

22/4/2026 - 4/5/2026(Week 8-Week 10）

ZHANG QIYU/0384019

Packaging & merchandising design/Bachelor of Design in Creative Media/Taylor’s University

Project 2 : Packaging Design (Group Project)

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LECTURE

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INSTRUCTION

Group members:

• ZHANG QIYU
• SHI JIARUI
• WANG ZIXUAN

Below are the project themes we have selected.

Brief 3. Taste of Eastern Promise (Oriental Takeaway Meal for Two)

• Brand Name: Taste of Eastern Promise
• Product: Oriental takeaway meal for two (frozen food brand for supermarkets).
  Current Competition: Supermarkets and high street oriental food outlets. Current packaging tends to be standard food trays and sleeves in an outer bag.
  Packaging Goal: Design a new, innovative packaging concept for a 'takeaway meal for two' that ensures maximum visual impact in-store. The pack must be functional:
  Use shape and form effectively to securely contain contents without leakage or contamination. Use cardboard economically.
  Present items in an unusual way. Reflect a new approach to the takeaway market. Consider incorporating a carry handle and/or eating utensils for consumer convenience.
  Continue the oriental experience through to serving and consuming.
  Branding Goal: Design a logo that reflects the cultural qualities of the food and its country of origin.

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FEEDBACK

Week 8：

• General Feedback:
• Specific Feedback:

Week 9：

• General Feedback:
• Specific Feedback:

Week 10：

• General Feedback:
• Specific Feedback:

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REFLECTION

Experience

Observations

Findings