PACKAGING & MERCHANDISING DESIGN - EXERCISE 2
4/5/2026 - 23/5/2026(Week3-Week5） ZHANG QIYU/0384019 Packaging & merchandising design/Bachelor of Design in Creative Media/Taylor’s University Exercise 2: Structural Anatomy of the Money Packet LECTURES This project requires two structurally unique money packets made of unprinted white cardstock. Beauty must come from folding, interlocking (at least one glue-less closure), and die-cutting—focusing on kinetic opening (e.g., pop-up, multi-stage) and material strength. Deliverables: 1:1 die-lines, two mock-ups (160–220gsm), two 10-second videos (opening/closing), and an e-portfolio. INSTRUCTIONS Sketches Money Packet 1 For my first money packet, I wanted to create a design that focuses on movement and interaction. Instead of using a traditional opening method, I developed a pull-out mechanism that allows the money packet to slide out through a pulling action. The idea was inspired by packaging systems that use drawers or sliding structures. I wanted the user to experien...
