PACKAGING & MERCHANDISING DESIGN - PROJECT 2
22/4/2026 - 4/5/2026(Week 8-Week 10） ZHANG QIYU/0384019 Packaging & merchandising design/Bachelor of Design in Creative Media/Taylor’s University Project 2 : Packaging Design (Group Project) LECTURE 1.Group members: ZHANG QIYU SHI JIARUI WANG ZIXUAN 2.Below are the project themes we have selected. Brief 3. Taste of Eastern Promise (Oriental Takeaway Meal for Two ) Brand Name: Taste of Eastern Promise Product: Oriental takeaway meal for two (frozen food brand for supermarkets). Current Competition: Supermarkets and high street oriental food outlets. Current packaging tends to be standard food trays and sleeves in an outer bag. Packaging Goal: Design a new, innovative packaging concept for a 'takeaway meal for two' that ensures maximum visual impact in-store. The pack must be functional : Use shape and form effectively to securely contain con...
