PACKAGING & MERCHANDISING DESIGN - PROJECT 1
22/4/2026 - 4/5/2026(Week1-Week2） ZHANG QIYU/0384019 Packaging & merchandising design/Bachelor of Design in Creative Media/Taylor’s University Project 1 : Uncle Jeff Kombucha Label Redesign LECTURE Uncle Jeff Kombucha is a brand of sparkling, fermented tea (kombucha) founded by Jeff Lau during the pandemic. The brand focuses on creating delicious and affordable kombucha in Malaysia using 100% locally-sourced ingredients and pure fruits and spices with no artificial flavorings . The existing label, while unique, presents an opportunity for a professional and commercially appealing redesign to help the product better compete and communicate its artisanal, local, and premium qualities in the modern beverage market. Target Market 1.Primary Target Audience (Based on Brand Context): Health-conscious individuals and foodies in Malaysia who appreciate local, artisanal, high-quality, and unique food/drink products . They are likely interested in supporting local busi...
