PACKAGING & MERCHANDISING DESIGN - FINAL
Overview Take the brand and packaging identity you established in Project 2 and bring it to life in the retail world. Your goal is to design a cohesive "merch drop" collection consisting of FIVE (5) distinct items and pitch the concept to the class. The 5 Required Items Your collection must include the following: One (1) POP (Point-of-Purchase) Display: A freestanding or countertop display designed to hold or showcase your product in a retail environment. Four (4) Merchandise Items: Original branded goods (e.g., apparel, tote bags, tumblers, limited edition collectibles, stationery) that specifically appeal to your target audience. Phase 1: Research & Concepts Analyze your Project 2 brand values and packaging aesthetics. Develop 5 concepts that feel like a natural extension of the brand. Goal: Ensure the items are things your target audience would actually buy. Phase 2: Design & Mock-ups Design the graphics and structural elements for all 5 items. Create high-qual...
