ADVANCED TYPOGAPHY - FINAL COMPILATION & REFLECTION

 

16/10/2015 - 12/11/2025(Week4-Week8）

ZHANG QIYU/0384019

Typography/Bachelor of Design in Creative Media？Taylor’s University

Final Compilation & Reflection

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JUMP LINK

Task 1- Exercise

Task 2- Key Artwork & Collterall

Task 3- Type Exploration & Application

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INSTRUCTIONS

Final submission

Task 1 - Exercise 1 : Typographic Systems

Fig 1.1 Final Axial System (JPEG)

Fig 1.2 Final Radial System (JPEG)

Fig 1.3 Final Dilatational System (JPEG)

Fig 1.4 Final Random System (JPEG)

Fig 1.5 Final Grid System (JPEG)

Fig 1.6 Final Bilateral System (JPEG) 

Fig 1.7 Final Transitional System (JPEG) 

Fig 1.8 Final Modular System (JPEG)

                                Fig 1.9 Final Submission_Exercise 1_Typographic System (PDF)

                        Fig 1.10 Final Submission_Exercise 1_Typographic System with Grid (PDF)

Task 1- Exercise 2 Type&Play:

Fig.1.11 Chosen Image alphabet X

 Fig 1.12 Working Process in Adobe Illustrator

fig 1.13 final outcome compilation

Fig 1.14 Finalised Poster - JPEG

                                             Fig 1.15 compilation letter final outcome pdf 

                                                        Fig 1.16 Finalised Poster - PDF

Task 2 -（A）Key Artwork 

Fig 2.1 White wordmark on white background

Fig 2.2 Balck wordmark on black background

Fig 2.3 Colour Palette

Fig 2.4 Wordmark in actual colours on lightest shade of colour palette

Fig 2.5 Wordmark in actual colours on lightest shade of colour palette

Fig. 2.6 Wordmark animation (GIF format)

                                   Fig. 2.7  Final Outcome (PDF)

Task 2 -（B）Collateral

Fig. 2.8 Collateral #1

Fig. 2.9 Collateral #2

Fig. 2.10 Collateral #3

                      

                                Fig 2.11 Instagram Feed Design Layout

Fig 2.12 Screenshot of Instagram page

link: https://www.instagram.com/ioo777i?igsh=MWZ3cWJzdmJwb25lZw%3D%3D&utm_source=qr

                                                     Fig 2.13 Task 2B PDF Compilation

Task 3：Type Exploration and Application

PDF (embedded of uppercase and/or lowercase)

                      Fig. 3.1 PDF (embedded of uppercase and/or lowercase)

Font Presentation

Fig. 3.3 Font Presentation - #1

Fig. 3.4 Font Presentation - #2

Fig. 3.5 Font Presentation - #3

Fig. 3.6 Font Presentation - #4

Fig. 3.7 Font Presentation - #5

Fig. 3.8 Final Font Presentation

Font Application

Fig. 3.9 Font Application - #6

Fig. 3.10 Font Application - #7

Fig. 3.11 Font Application - #8

Fig. 3.12 Font Application - #9

Fig. 3.13 Font Application - #10

Fig. 3.14 Final Font Application

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REFLECTION

Experience

I experienced a complete learning process in typography. Starting from basic observation and analysis of typefaces, moving to systematic typographic experiments, and finally applying typography to visual communication, these tasks helped me shift from simply “looking at type” to actively “designing with type.” Throughout the process, I learned about letter structure, spacing, leading, and hierarchy, and gradually understood the importance of typography in visual communication. Although each task required multiple revisions, I could clearly feel my improvement and growing confidence in typography.

Observations

I observed that typography is not only about visual aesthetics, but also about readability, logic, and consistency. In Task 1 and Task 2, I tended to focus too much on individual letterforms and overlooked the consistency of the overall system. However, in Task 3 and Task 4, when dealing with more content and complex information hierarchy, I realized that spacing, leading, and alignment have a direct impact on reading experience. I also noticed that even small adjustments, such as changes in weight or line spacing, can significantly affect the overall visual outcome.

Findings

My biggest takeaway was developing a systematic way of thinking about typography. Typography is not about designing isolated elements, but about building a cohesive system that requires continuous testing, comparison, and refinement. I learned to plan information hierarchy before designing, use grids to maintain consistency during the process, and evaluate readability from the viewer’s perspective after completion. These tasks not only improved my typographic skills but also helped me realize that typography is a fundamental yet crucial component of visual design, providing a strong foundation for my future projects.